bonafidemag.com

The original Bonafide website was designed in Flash with the aim of showcasing and selling the magazine, over time the website developed a personality of its own as well as reaching a far bigger audience than the print magazine. The website covered a wide range of long read stories, news and guest lists from a diverse roster of writers; as well a Mixcloud award winning mix series - Bonafide Beats, which ran to 99 editions, with contributions from artists like Cut Chemist, Luke Vibert and Mndsgn.

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I secured a partnership with WeTransfer, the file transfer service, providing access to 2mm monthly impressions in exchange for being the exclusive download partner on bonafidemag.com.

In addition to the website there is a nascent YouTube channel, which features both sponsored and original content. Digital reach is amplified by a social media community of 50k+fans/followers.

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