Adult Swim

Submersive, surreal and occasionally sublime, Adult Swim was one of my favourite brands to work on. The comedy broadcaster, sort of a deranged older brother to Cartoon Network, needed to launch in Benelux in 2011 with a bang. After rigorous research, we partnered with Dumpert, a highly influential video streaming site among young males in the Netherlands. We then enlisted an Amsterdam based production agency to produce three videos with locally relevant news stories told via Adult Swim’s eccentric cast of characters. Objective: Launch Adult Swim (daily nightime block on TNT, plus digital properties) in the Benelux market, in an authentic and locally relevant way. My role - Senior Digital Producer,  Boondoggle - Video Production. Results: 100k+ video views, 50k MAU.

The first video featured Tim (of Tim and Eric fame) in an emotional, music video-style take on the Dutch royal wedding that summer.​​​​​​​
The second video focused on the legendary (apparently) Dutch speed skater Erben Wennemar’s retirement announcement. Again, lots of emotion, with guest appearances by Tim, Eric and even Dr. Steve Brule, as well as characters from the show Robot Chicken.

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