Shoot the Future

Skype has a rich history of enabling great content. As little as five years ago ‘broadcast’ meant television, now it has a far broader definition. Today’s digital native doesn’t just want to view or engage with content — they want to create it. Shoot The Future was a unique opportunity for creative individuals, collectives and production companies to win development funding and be provided with the expert advice needed to get their content ideas off the ground.

The entry mechanism was simple, users were encouraged to upload their 1 minute pitches, or trailers, via the microsite, Skype or OneDrive. We were on the lookout for an idea that's creative, innovative and inclusive - all the values that Skype embodies.

Objective: Shoot the Future was part of a wider campaign to engage with the media industry and content creator community.

Execution: Launched the campaign by hosting a panel discussion at Variety Magazines Entertainment and Technology Summit. Along with a dedicated campaign website and regular content and promotional cadence via the three judges - rap legend turned actor Ice-T, social media queen and mega influencer YesJulz, and Oliver Butler, Producer on Game of Thrones.

Results: 447 competition entries, 383k social media interactions, 140k video views, 15% email database increase and press in key outlets such as Hypebeast and Mashable.

My role - Content Lead & Copy Writer, Jesse Boyce - Creative Director ,BFG Films - Video Production, Momentum - Event Agency.

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