Working with We Are Social in Amsterdam, Miele approached the agency to build on their partnership with Bayern Munich.
Built around the strategic insight of ‘Greatness Begins At Home’ and starring Bayern Munich and German national team player Serge Gnabry, we crafted a social-first campaign that parallels the unwavering loyalty to your football team and the devotion to a 125-year-old brand that continues to lead with innovation.
Creative lead & script: David Kane
Art Direction: Eleonora Errigo & Martina Busacca
Client Services: Hamza Junaid & Claire Mullane
Community Management: Flavia Pollastrini
Strategy: Matt Brown & Lorenzo Perosino
Production: isar film Produktion GmbH
Photography: FENDSTUDIOS by Matthias Fend
Results: The hero video generated more than 1M video views (+2624% vs. avg.), 643K reach (+2990% vs. avg.) and 26K engagements (+2615% vs. avg.).
Hero video
Teaser video
